Don’s assignment was to help Mattson develop and implement a marketing and sales strategy to grow our global service and spare parts business. Mattson at the time was a $300M global corporation. The strategy included the following:
- Develop and introduce new, customized service offerings
- Lower the cost of delivering service
- Improve pricing of several current offerings
- Provide a process to differentiate our offerings
- Train the sales force to sell service products
- Develop an incentive plan to compensate people on new business and the profitability of that business.
Don introduced the strategy to our global team at Mattson’s annual sales meeting. The strategy was then adopted and implemented. During that year, the service business increased revenue by several million dollars and correspondingly contributed to our profitability.
Steve Lanza
Former Senior Vice President & General Manager, Global Business Operations
Mattson Technology Inc.
_______________
“Don worked for Lam Research from November 2003 to December 2005 as Vice President of North American Sales and Field Operations. In this role, he reported directly to me. During this time, he led the sales teams that captured a significant order at AMD in Dresden, Germany, and Lam’s first orders in years at Intel and Texas Instruments. He also worked for Lam as a consultant to our service business from January 2006 through September 2006.
Don’s strengths are his leadership, problem solving and communication skills. As a Vice President, he identified people in his organization with the potential to handle more responsibility, and helped develop those people to the point where some of them are now in more senior roles here at Lam. He’s a creative and flexible problem solver who gets to the root of problems and develops strategies for solving them. His communications are always clear, effective and honest.
When Don resigned his vice president position to start his own business, Lam became his first consulting client. His assignment was to help increase revenue and market share in our service business. To accomplish this, he analyzed our customer base, determined which customers were most likely to purchase additional products and services, and developed a plan that led to a significant increase in revenue and market share in the following year.
As both a Lam employee and as a consultant, Don was an asset and a trusted advisor to us and we would hire Maher Marketing again if the appropriate need arose.”
Stephen G. Newberry
Chief Executive Officer and Vice Chairman of the Board of Directors,
Lam Research Corporation
_______________
“Don played a pivotal role in reviewing our growth trajectory, evaluating our value proposition, and spotlighting core issues central to our future success. His deep knowledge of the semiconductor capital equipment sector – plus his personal contacts with vendors, customers, and senior executives – helped us focus on realistic options for building long-term shareholder value.”
Dave Hurley
CEO,
Magnetic Solutions
_______________
“When Tegal acquired a large product line from a much bigger company, it was a transformative acquisition, but one that came with many challenges. Don helped my team step up to the task of managing a larger entity on two continents. His industry experience and hands-on approach made a big difference in helping my management team take on this new and exciting challenge.”
Tom Mika
Chairman, President and Chief Executive Officer.
Tegal Corporation
_______________
“I had the pleasure to work on a complex Strategy Development project with Don Maher to try to strengthen and grow Lam Research’s Legacy Service and Systems business in 2006. Don was the center point for collecting data from our global organization and understanding the historical performance of the critical product lines including Service Labor, Spare Parts, Upgrades and Refurbished Equipment. Don helped create and drive a differentiated strategy for Lam that changed the way we viewed and approached the valuable Legacy Market. Based on Don’s work, we rolled out a new global strategy that helped us grow the business by tens of millions of dollars during the very difficult downturn market of 2008. Don was integral in helping us create a clear picture and vision for these businesses and helping us drive real, productive change at Lam Research. I would recommend Don to anyone who needs a seasoned industry veteran with the strength and vision to support new directions for their business.”
Jeff Dennis
Managing Director, Customer Service Business Group
Lam Research Corporation

Top 10 Marketing Questions to ask yourself in 2011
Manufacturers Representatives: