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	<title>Maher Marketing &#187; Profitability</title>
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		<title>Raise your profitability today! Price your specialized services based on what they’re worth (not on how long it takes you to deliver them)</title>
		<link>http://mahermarketing.com/profitability/raise-your-profitability-today-price-your-specialized-services-based-on-what-theyre-worth-not-on-how-long-it-takes-you-to-deliver-them/</link>
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		<pubDate>Thu, 12 Apr 2012 18:34:21 +0000</pubDate>
		<dc:creator>Don Maher</dc:creator>
				<category><![CDATA[Profitability]]></category>

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		<description><![CDATA[If you work for a semiconductor capital equipment company, chances are that your employer prices many of its’ field services by the hour. While this method may be adequate for routine maintenance and break-fix work, it is the wrong method to use when pricing work that dramatically improves the performance of customers processes and products [...]]]></description>
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		<title>Stop spending money and resources on prospects that don’t buy</title>
		<link>http://mahermarketing.com/sales/stop-spending-money-and-resources-on-prospects-that-dont-buy/</link>
		<comments>http://mahermarketing.com/sales/stop-spending-money-and-resources-on-prospects-that-dont-buy/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 17:34:09 +0000</pubDate>
		<dc:creator>Don Maher</dc:creator>
				<category><![CDATA[Achieving Sales Goals]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[spending]]></category>

		<guid isPermaLink="false">http://mahermarketing.com/?p=674</guid>
		<description><![CDATA[If you’re like most companies, you have prospects you’ve been trying to sell to for years, only to hear one excuse after another regarding why they haven’t purchased anything from you. You may have spent thousands or even millions of dollars trying to win their business, only to see it go to a competitor time [...]]]></description>
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		<title>Sales Competencies</title>
		<link>http://mahermarketing.com/sales/sales-competencies/</link>
		<comments>http://mahermarketing.com/sales/sales-competencies/#comments</comments>
		<pubDate>Mon, 23 May 2011 16:58:11 +0000</pubDate>
		<dc:creator>Don Maher</dc:creator>
				<category><![CDATA[Achieving Sales Goals]]></category>
		<category><![CDATA[capital equipment sales]]></category>
		<category><![CDATA[Motivating Salespeople]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[capital equipment]]></category>

		<guid isPermaLink="false">http://mahermarketing.com/?p=565</guid>
		<description><![CDATA[Recently I was asked for my thoughts on the competencies that every capital equipment salesperson should have. The following are what I consider most important: An understanding of the importance of profit In my mind, the number one priority for salespeople is to bring profitable business to their employer. Salespeople should know how their employer [...]]]></description>
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		<title>PICOS: what it is, how to deal with it</title>
		<link>http://mahermarketing.com/sales/picos-what-it-is-how-to-deal-with-it/</link>
		<comments>http://mahermarketing.com/sales/picos-what-it-is-how-to-deal-with-it/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 21:46:22 +0000</pubDate>
		<dc:creator>Don Maher</dc:creator>
				<category><![CDATA[Achieving Sales Goals]]></category>
		<category><![CDATA[Motivating Salespeople]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://mahermarketing.com/?p=535</guid>
		<description><![CDATA[Are you familiar with PICOS? While you may not recognize the acronym, you probably would recognize PICOS in practice, especially if you regularly deal with aggressive and well-trained purchasing department representatives. PICOS stands for Program for the Improvement and Cost Optimization of Suppliers. It’s a supply chain management process that was developed at General Motors [...]]]></description>
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		<title>Are your largest customers as profitable as you think they are?</title>
		<link>http://mahermarketing.com/sales/are-your-largest-customers-as-profitable-as-you-think-they-are/</link>
		<comments>http://mahermarketing.com/sales/are-your-largest-customers-as-profitable-as-you-think-they-are/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 17:55:45 +0000</pubDate>
		<dc:creator>Don Maher</dc:creator>
				<category><![CDATA[Achieving Sales Goals]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://mahermarketing.com/?p=499</guid>
		<description><![CDATA[Your top five to ten customers likely deliver the majority of your revenue, and in some cases, the majority of your profitability as well. However, when all of the costs of doing business with these customers are accounted for, you may discover that some of these customers are a lot less profitable than you think. [...]]]></description>
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